Celebrity Updates - Pop Culture News

This Saturday at Richmond International Raceway, fans will watch their favorite stock car drivers hunt for the big prize in the Chevy Rock & Roll 400 race – the first-place trophy and a large payday. Fans also will find out how they can hunt for their own huge reward – in the form of $2.2 million in gold.

This weekend, the No. 66 Best Buy Racing Chevrolet will carry logos promoting Gold Rush, a groundbreaking interactive reality game from Mark Burnett and AOL.com - where players literally can turn their entertainment and pop culture knowledge into gold.

Gold Rush launches online at www.aol.com/goldrush Wednesday, Sept. 13. With more than $2 million in gold at stake, the game combines the excitement of online play, with offline integrations and reality competitions, creating an entirely new interactive experience.

“I’ve been told that Gold Rush is the first game of its kind, so the team and I are honored to help make race fans aware of it,” said Jeff Green, driver of the No. 66 Chevrolet. “It’s going to be a lot of fun, and someone’s going to win a lot of money doing it. You’ve got to be fast to qualify to win, so a race track is the perfect place to tell fans about Gold Rush.”

Best Buy, primary sponsor of driver Jeff Green and the No. 66 Haas CNC Racing Chevrolet, is a sponsor of the game, and the Best Buy brand will be integrated throughout game clues and challenges. Chevrolet, Coca-Cola Zero, T-Mobile USA, Inc. and Washington Mutual are also Gold Rush sponsors.

“Best Buy is proud to partner with Mark Burnett and AOL.com on this opportunity,” said Ruby Anik, senior vice president of advertising at Best Buy. “We know race fans love excitement and competition, so using the No. 66 Best Buy Racing Chevrolet to let fans know about this game is a perfect fit.”

The hood of the yellow and blue No. 66 entry will be emblazoned with the game’s logo, a bar of gold, surrounded by Best Buy’s signature yellow price tags and the tagline, “Yellow leads to gold.” The game’s website address, AOL.com/Goldrush, will be displayed on the car’s quarter panels, along with the Best Buy logo.

The Chevy Rock & Roll 400 will air live on Saturday, Sept. 9, beginning at 7 p.m. EDT on TNT and MRN Radio affiliates.

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